Course curriculum

  • 1

    Brand Strategy

    • Lesson 1: The New Rules of Dental Marketing

    • Bonus Resource: RADICAL Branding for Dental Practices eBook
  • 2

    The Marketing Mix

    • Lesson 1: The Marketing Mix

    • Lesson 2: The Marketing Plan

    • Evaluating Your Marketing Mix Knowledge Check
  • 3

    Digital Marketing

    • Lesson 1: What is SEO?

    • Lesson 2: Google Advertising

    • Lesson 3: Mobile Marketing

    • Bonus Resource: Creative Dental Marketing Ideas

    • Measuring Return on Investment (ROI)
  • 4

    Social Media Marketing 101

    • Lesson 1: Introduction to Social Media

    • Lesson 2: Starting with the End in Mind

    • Lesson 3: Social Media Month by Month

    • Bonus Resource: Hashtag Tips

    • Bonus Resource: Facebook Boost Formula

    • Social Media Marketing Knowledge Check
  • 5

    The Dental Team

    • Lesson 1: Motivating and Challenging Team Members

    • Lesson 2: New Employee Orientation

    • Bonus Resource: Get Team Members Onboard and Off to a Great Start

    • Bonus Resource: The Art of the Referral

    • The Dental Team Knowledge Check
  • 6

    Leverage Your Membership!

    • Lesson 1: Stay Connected and Leverage Your AACD Membership