Mini Marketing Masterclass
from the American Academy of Cosmetic Dentistry
Lesson 1: The New Rules of Dental Marketing
Bonus Resource: RADICAL Branding for Dental Practices eBook
Lesson 1: The Marketing Mix
Lesson 2: The Marketing Plan
Evaluating Your Marketing Mix Knowledge Check
Lesson 1: What is SEO?
Lesson 2: Google Advertising
Lesson 3: Mobile Marketing
Bonus Resource: Creative Dental Marketing Ideas
Measuring Return on Investment (ROI)
Lesson 1: Introduction to Social Media
Lesson 2: Starting with the End in Mind
Lesson 3: Social Media Month by Month
Bonus Resource: Hashtag Tips
Bonus Resource: Facebook Boost Formula
Social Media Marketing Knowledge Check
Lesson 1: Motivating and Challenging Team Members
Lesson 2: New Employee Orientation
Bonus Resource: Get Team Members Onboard and Off to a Great Start
Bonus Resource: The Art of the Referral
The Dental Team Knowledge Check
Lesson 1: Stay Connected and Leverage Your AACD Membership