Cosmetic Dental Marketing Institute
from the American Academy of Cosmetic Dentistry
Welcome to the CDMI!
Lesson 1: The New Rules of Dental Marketing
Lesson 2: Being Different is Better Than Being Better
Lesson 3: Finding Your Dental DNA
Lesson 4: Positioning Your Dental Brand
Lesson 5: Keeping Your Dental Brand in Alignment
Lesson 6: Inside Out Marketing for Your Dental Practice
Part One, Strategic Marketing QUIZ
Bonus Resource: RADICAL Branding for Dental Practices eBook
Lesson 1: The Marketing Mix
Lesson 2: The Marketing Plan
Part Two: Evaluating Your Marketing Mix QUIZ
Lesson 1: Questions to Ask Before Hiring a Web Marketing Agency
Lesson 2: How Much Should a Dental Website Cost?
Lesson 3: What is SEO?
Lesson 4: Online Reviews, Local Optimization, & Directory Citation Management
Lesson 5: Google Advertising
Lesson 6: Tracking, Reporting, & Google Tools Best Practices
Lesson 7: Mobile Marketing
Lesson 8: Online Patient Forms
Lesson 9: How Do We Measure ROI?
Bonus Resource: Creative Dental Marketing Ideas
Part Three: Digital Marketing QUIZ
Lesson 1: Blogging & Content Creation
Lesson 2: Creating Video with Your Smartphone: Pre-Production & Gear
Lesson 3: Creating Video with Your Smartphone: Starting Production
Lesson 4: Creating Video with Your Smartphone: Post Production & Editing
Lesson 5: Creating High-Quality Photos
Lesson 6: When to Use Professional Video
Part Four, Content is Key QUIZ
Lesson 1: Introduction to Social Media
Lesson 2: Starting with the End in Mind
Lesson 3: Social Media Month by Month
Lesson 4: Patient Appreciation Campaigns: Giving to Get
Lesson 5: More Moves to Make it Happen
Bonus Resource: Social Media Blueprint
Bonus Resource: Hashtag Tips
Bonus Resource: Facebook Boost Formula
Part Five, Social Media Marketing QUIZ
Lesson 1: What is Conversion Marketing
Lesson 2: CRO for Paid Search
Lesson 3: Optimize Your Google Listing
Lesson 4: Ramp Up Review Conversion
Lesson 5: SEO, CRO, and Your Website
Lesson 6: Maximize Results with Social Proof
Lesson 7: Write for the Reader
Lesson 8: Speed to the Lead
Part Six, Double Your ROI QUIZ
Lesson 1: Motivating and Challenging Team Members
Lesson 2: New Employee Orientation
Lesson 3: New Patient Referrals
Lesson 4: Presenting Treatment
Bonus Resource: Banish Broken Appointments
FREE PREVIEWBonus Resource: Get Team Members Onboard and Off to a Great Start
Bonus Resource: The Art of the Referral
Part Seven, The Patient Experience QUIZ
Lesson 1: Mindset
Lesson 2: Your Phones
Lesson 3: Case Acceptance Barriers
Lesson 4: Financial Conversations
Part Eight, Creating Conditions for Case Acceptance QUIZ
Lesson 1: Stay Connected and Leverage Your AACD Membership