Course curriculum

  • 1

    Introduction to the Course

    • Welcome to the CDMI!
  • 2

    Part One: Strategic Marketing

    • Lesson 1: The New Rules of Dental Marketing

    • Lesson 2: Being Different is Better Than Being Better

    • Lesson 3: Finding Your Dental DNA

    • Lesson 4: Positioning Your Dental Brand

    • Lesson 5: Keeping Your Dental Brand in Alignment

    • Lesson 6: Inside Out Marketing for Your Dental Practice

    • Part One, Strategic Marketing QUIZ

    • Bonus Resource: RADICAL Branding for Dental Practices eBook
  • 3

    Part Two: Evaluating Your Marketing Mix

    • Lesson 1: The Marketing Mix

    • Lesson 2: The Marketing Plan

    • Part Two: Evaluating Your Marketing Mix QUIZ
  • 4

    Part Three: Digital Marketing

    • Lesson 1: Questions to Ask Before Hiring a Web Marketing Agency

    • Lesson 2: How Much Should a Dental Website Cost?

    • Lesson 3: What is SEO?

    • Lesson 4: Online Reviews, Local Optimization, & Directory Citation Management

    • Lesson 5: Google Advertising

    • Lesson 6: Tracking, Reporting, & Google Tools Best Practices

    • Lesson 7: Mobile Marketing

    • Lesson 8: Online Patient Forms

    • Lesson 9: How Do We Measure ROI?

    • Bonus Resource: Creative Dental Marketing Ideas

    • Part Three: Digital Marketing QUIZ
  • 5

    Part Four: Content is Key

    • Lesson 1: Blogging & Content Creation

    • Lesson 2: Creating Video with Your Smartphone: Pre-Production & Gear

    • Lesson 3: Creating Video with Your Smartphone: Starting Production

    • Lesson 4: Creating Video with Your Smartphone: Post Production & Editing

    • Lesson 5: Creating High-Quality Photos

    • Lesson 6: When to Use Professional Video

    • Part Four, Content is Key QUIZ
  • 6

    Part Five: Social Media Marketing

    • Lesson 1: Introduction to Social Media

    • Lesson 2: Starting with the End in Mind

    • Lesson 3: Social Media Month by Month

    • Lesson 4: Patient Appreciation Campaigns: Giving to Get

    • Lesson 5: More Moves to Make it Happen

    • Bonus Resource: Social Media Blueprint

    • Bonus Resource: Hashtag Tips

    • Bonus Resource: Facebook Boost Formula

    • Part Five, Social Media Marketing QUIZ
  • 7

    Part Six: Double Your ROI with Proven Conversion Strategies

    • Lesson 1: What is Conversion Marketing

    • Lesson 2: CRO for Paid Search

    • Lesson 3: Optimize Your Google Listing

    • Lesson 4: Ramp Up Review Conversion

    • Lesson 5: SEO, CRO, and Your Website

    • Lesson 6: Maximize Results with Social Proof

    • Lesson 7: Write for the Reader

    • Lesson 8: Speed to the Lead

    • Part Six, Double Your ROI QUIZ
  • 8

    Part Seven: The Patient Experience

    • Lesson 1: Motivating and Challenging Team Members

    • Lesson 2: New Employee Orientation

    • Lesson 3: New Patient Referrals

    • Lesson 4: Presenting Treatment

    • Bonus Resource: Banish Broken Appointments

      FREE PREVIEW

    • Bonus Resource: Get Team Members Onboard and Off to a Great Start

    • Bonus Resource: The Art of the Referral

    • Part Seven, The Patient Experience QUIZ
  • 9

    Part Eight: Creating Conditions for Case Acceptance

    • Lesson 1: Mindset

    • Lesson 2: Your Phones

    • Lesson 3: Case Acceptance Barriers

    • Lesson 4: Financial Conversations

    • Part Eight, Creating Conditions for Case Acceptance QUIZ
  • 10

    Part Nine: Market Yourself as an AACD Member

    • Lesson 1: Stay Connected and Leverage Your AACD Membership